Martha Stewart and Bretman Rock Flutter Lashes for Maybelline Mascara – WWD

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Martha Stewart and also Bretman Rock have actually collaborated to advertise Maybelline‘s brand-new mascara campaign in a brand-new video clip launched on Friday.

The not likely duo celebrity in a promotion focusing around the brand name’s Falsies Surreal Mascara ($ 12.99).

(L-R) Martha Stewart and Bretman Rock the Maybelline Falsies Surreal Mascara commercial.

Martha Stewart and also Bretman Rock in the Maybelline Falsies Surreal Mascara commercial.

Thanks To Maybelline

The video clip originally begins with Rock using the mascara while resting at a vanity mirror, humorously claiming “Mirror mirror on the wall surface, that’s the baddest of them all?” To Rock’s shock, Stewart addresses him, carrying him right into an unique lavish dream where she can be seen bordered by brownies, cakes and also various other baked items.

Martha Stewart in the Maybelline Falsies Surreal Mascara commercial.

Martha Stewart in the Maybelline Falsies Surreal Mascara commercial.

Thanks To Maybelline

” Oh Bretman Rock, I hear you’re trying to find the baddest,” Stewart claims, to which Rock responses, “Martha Stewart? This can not be genuine.” The video clip finishes with Rock and also Stewart both outdoor decked in white, resting at the vanity mirror, with the mascara in their hands.

The Maybelline Falsies Surreal Mascara.

The Maybelline Falsies Surreal Mascara.

Thanks To Maybelline

” Collaborating with 2 symbols, Martha Stewart and also Maybelline New York City, was such a unique experience, specifically since I strolled onto collection and also there were 2 cosy hens on my makeup table,” Rock, that has greater than 18 million fans on Instagram, stated in a declaration to WWD. “I have actually constantly had an interest and also passion in possibilities that actually assume beyond package, and also this campaign inspected all these boxes for me. As well as that the Falsies Surreal Mascara actually takes my lashes to a brand-new measurement.”

The prolonged mascara integrates crossbreed fiber innovation, with a prolonged helix brush. The item likewise includes approximately 1 day wear, is glob and also spot immune. With an added 36 percent size, the mascara can include 10 times the quantity to lashes. In addition, the Falsies Surreal mascara is consisted of no animal-derived active ingredients or by items.



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