Kenzo Presents First China Show Along Shanghai’s Huangpu River – WWD


Kenzo imaginative supervisor Nigo’s first show in China landed by the financial institutions of the Huangpu River on Friday evening.

The choice to display the coed springtime 2024 collection in Shanghai, which was unveiled on the Passerelle Debilly in Paris a month earlier, was indicated to develop a comparable “East satisfies West” harmony.

” When we did the Paris program, we currently had this place in mind,” clarified Sylvain Blanc, Kenzo‘s ceo. In spite of a year-long await city government authorization, Kenzo was established to display “the 2nd phase” of its Paris path at the riverfront park, which supplied a stunning sight of Shanghai’s north Bund.

Nigo, Kenzo's artistic director, posed in front of Shanghai's skyline ahead of Kenzo's Shanghai runway show


Kenzo innovative supervisor Nigo in Shanghai.

” This component of Shanghai is actually a solid depiction of Western design and also what Shanghai has actually experienced for the last 20 to thirty years,” Blanc included of the identical sight of Western-style historical structures and also the megacity’s advanced horizon.

In spite of tropical storm frightens, the program went reside on timetable. The codes developed by Nigo, which mix Eastern impacts with Westernized outfit codes, existed on a boardwalk with small updates that likewise captured the interest of cruise ship boat-bound travelers cruising along the Huangpu River.

The venue for Kenzo's Shanghai runway debut.


The nighttime skies of Shanghai with the Kenzo indication.

Greater than 300 visitors and also stars, such as Chinese young boy band 9 Percent participant Chen Linong; Tan Jianci, a participant of young boy band MIC; Chinese vocalist Sdanny Lee; Chinese star Xu Weizhou; Taiwanese starlet Ouyang Nana; Hong Kong lady band Doubles, and also Thai star Jayler Krissanapoom Pibulsonggram appeared to sustain Nigo’s huge evening in Shanghai. According to follower conversation on the Chinese ecommerce system Xiaohongshu, Kenzo’s international ambassador Vernon needed to make a final termination, perhaps because of an informal K-pop restriction in the nation.

In spite of the small misstep, the occasion got greater than 20 million discusses on Weibo at the time of magazine.

Kenzo, the LVMH Moët Hennessy Louis Vuitton– possessed tag, complies with Dior and also Bottega Veneta as the 3rd high-end brand name to place on a repeat program inChina In November, Chanel will reprise its cruise show in Shenzhen.

Satisfying buyers on their house grass after 3 years of COVID-19 seclusion has actually ended up being a significantly reliable approach to increase brand name recognition, develop regional interaction, and also increase top-line development.

To act on the exhilaration created by the program, Kenzo will certainly hold an unique international launch occasion for the Kenzo Speed jogger in Beijing in August.

Kenzo presently has actually 40 straight run shops in China. A spruced up retail principle plainly including the vivid Kenzo red logo design began with the Chengdu Sino-Ocean Taikoo Li front runner launch last November.

Later on this year brand-new shops are readied to release in very first- and also second-tier cities such as Shenzhen, Hong Kong and also Changsha, the funding of Hunan district.


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