The renowned YU PRIZE made a considerable mark at Paris Fashion Week by hosting ‘The New Wave of Chinese Fashion,’ a celebratory mixed drink occasion at Paris Fashion Week. This unique event was a homage to 11 Chinese designer brand names, all of which had actually been finalists of the YU PRIZE in 2021 and 2022.
Wendy Yu, creator of the YU PRIZE and president of Yu Holdings, hosted the mixed drink reception in collaboration with Shanghai Fashion Week and Fédération de la Haute Couture et de la Mode. She was signed up with by Renzo Rosso, Founder and Chairman of OTB GROUP, a fan of the YU PRIZE because its creation, Madame Lyu, Secretary General of Shanghai Fashion Week, and Pascal Morand, Executive President of the Fédération française de la couture. Together with the main partners– Raffles, Harrods and Xiaohongshu– this occasion permitted the East and the West to commemorate Created-in-China together, with the shared vision to find unequaled imagination, offering important assistance for the domestic fashion business in China and a platform for worldwide direct exposure and cooperation.
Talking about the occasion Wendy Fu stated: “I have actually constantly been enthusiastic about hunting and empowering young skill. I established the YU PRIZE with the objective to support regional creatives internationally and actually accelerate their professions successfully. I am beyond humbled and grateful that we have the ability to belong to the main Paris Fashion Week calendar this season, in association with Shanghai Fashion Week and Fédération de la Haute Couture et de la Mode, in addition to our long-lasting partners– OTB GROUP, RAFFLES, HARRODS and XIAOHONGSHU. As a client of the arts, I see style as an art that allows the event of ourselves daily. These young minds are here to bring newness at all phases of creating, and for this, they ought to be commemorated as it should.”