AURALEE combines clear silhouettes with high-quality materials

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Auralee’s luxurious textures, trendy colours and silhouettes mirrored of their flagship retailer in Tokyo‘s vogue district of Aoyama.
Launched in 2015 and represented at Paris Vogue Weeks since 2019, Auralee has change into a rising model inside Japan and overseas. Auralee is a totally authentic model: whereas most vogue designers use ready-made textiles, designer Ryota Iwai makes his personal textiles, from creating the material to designing the outfits.

AURALEE combines clean silhouettes with high-quality fabrics

Iwai sources his textiles from a textile wholesaler specializing in advantageous cotton and wool. The model’s flagship retailer is just like Auralee’s collections, minimalist areas and contrasting textures.

AURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabricsAURALEE combines clean silhouettes with high-quality fabrics

Images by Shimizu Ken

6-3-2 Minami Aoyama, Minato-ku

03-6427-6336

auralee.jp

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